Built in South Africa, for South African agents

Write the listing before you leave the house.

Photograph the property on your phone, answer four quick questions, and get three finished descriptions in about twenty seconds — while you’re still standing in the driveway. No laptop, no upload tonight, nothing to write at nine o’clock.

Write your first one free See what it writes

10 free descriptions when you sign up. No card needed. Under R5 each after that, from R99 — nothing monthly.

PropertyDescribe runs on your PropertyEnhance account — so the sign-up screen carries that name, and the same credits enhance your photos too.

The photos take an hour. The words take the evening.

You shot the house at four. You'll write it up at nine.

Every listing starts from the last one you wrote, with the nouns swapped.

The property that sat unlisted for two days because the copy wasn't done.

Three steps, one visit

From walking through the front door to a description on your clipboard.

01

Walk the house and shoot

The camera opens inside the page — shoot, shoot, shoot, done. Up to 25 photos. Tap the room as you go and it stays tapped, so three angles of one lounge is one tap.

02

Answer four questions

Bedrooms, bathrooms, property type, and anything the photos can't show — the borehole, the solar, the boomed estate. Everything else it reads off the pictures.

03

Three drafts, about twenty seconds

Three headlines and three genuinely different descriptions, plus the feature bullets. Copy one, or send it straight to WhatsApp with the share button.

An example of the output

Specific, not “nestled”

It writes what it can see and leaves out what it can’t. No boasting, no “a rare opportunity to acquire”, no filler you’d have to delete.

ENGLISH · STANDARD · WARM

North-facing family home on a quiet Hillcrest street

Three bedrooms, two bathrooms and an open-plan living area that opens onto a covered stoep facing north — so the lounge holds its light through the afternoon. The kitchen looks over the garden and has room for a separate scullery. A double garage, established trees and a level lawn with space for a pool. Minutes from the schools, on a street with almost no through traffic.

North-facingCovered stoepDouble garageScullery spaceWalking distance to schools
AFRIKAANS · STANDARD · WARM

Noordgerigte gesinshuis in ’n stil Hillcrest-straat

Drie slaapkamers, twee badkamers en 'n oop-plan sitkamer wat op 'n onderdakstoep na die noorde uitloop — die vertrek bly die hele middag lig. Die kombuis kyk oor die tuin uit en het plek vir 'n aparte opwaskamer. 'n Dubbelmotorhuis, gevestigde bome en 'n gelyk grasperk met ruimte vir 'n swembad.

Written in Afrikaans, not translated into it — the words are the ones an Afrikaans agent would use.

An example property, so nobody’s listing is used to sell software. You get three different drafts each time, not one — pick the one that sounds like you.

Made for standing in the house

Not a desktop tool squeezed onto a phone screen.

Nothing to install

It's a web page. Open it on any phone and it works. Add it to your home screen and it opens like an app, with no app store in the way.

English and Afrikaans

Afrikaans that reads like Afrikaans — sitkamer, onderdakstoep, dubbelverdiepinghuis — not English run through a translator.

Thirteen room tags

Exterior, lounge, kitchen, main bedroom, stoep, braai area, pool, garage and the rest, in the order you actually walk a property.

Twelve ways to write it

Three lengths — a two-line social post, a standard 150–200 words, or a full 300–350 word premium listing — across four tones: professional, warm, luxury or punchy.

The address stays on your phone

Photos are shrunk on the handset before they're sent, which strips the GPS out of them. We never store the photos at all — only the words, which you can delete.

No monthly fee

Pay per description. Nothing to cancel, nothing ticking over in a quiet month, and the credits never expire.

Under R5 a description

Your first 10 are free. After that the smallest pack is R99 — and the same credits also enhance your listing photos. Nothing monthly, and credits never expire.

START HERE

Taster Pack

20

descriptions

R99.00

R4.95 each · 10 credits

  • Credits never expire
  • No monthly subscription
  • Also enhances your photos
Start free

Starter Pack

50

descriptions

R212.50

R4.25 each · 25 credits

  • Credits never expire
  • No monthly subscription
  • Also enhances your photos
Start free

Standard Pack

150

descriptions

R600.00

R4.00 each · 75 credits

  • Credits never expire
  • No monthly subscription
  • Also enhances your photos
Start free

Larger packs bring it down to R3.50 a description. See every pack

Fair questions

Do I need to be a good photographer?

No. The photos are only there for the tool to read — it's working out that this is a kitchen with granite tops and a gas hob, not judging your composition. Phone photos taken while you walk around are exactly what it expects.

What does it actually cost?

New accounts start with 5 free credits, so your first 10 descriptions cost nothing and no card is needed to try it. After that the smallest pack is R99, which is 20 descriptions. Bigger packs bring the price per description down from R4.95 to R3.50.

Do the credits only work for descriptions?

No — and that's the point of them being credits. The same credits enhance your listing photos on PropertyEnhance: skies, exposure, straightening walls, blurring number plates. One wallet, both jobs.

Will it invent things about the property?

It's told not to, and it's told to leave out anything it can't see. That's also why it asks you for bedrooms and bathrooms rather than counting them from photos — a house photographed from four angles isn't four rooms. Read the draft before you post it, the same as you'd read anything written for you.

What happens to the photos of my client's house?

They're shrunk on your phone before they're sent, which removes the GPS location, and they're never stored on our side. The words are saved so you can find them again, and you can delete those whenever you like.

Does it work with no signal?

Not yet. You can shoot the whole property with no signal, but writing the description needs a connection — so it works from the driveway, not from a basement. Queuing it for later is on the list.

Your next viewing could write itself.

Take it to the next property you shoot. 10 descriptions free, no card, and you’ll know inside twenty seconds whether it writes like you do.

Write your first one free

Works on any phone. Nothing to install. Cancel nothing, because there’s nothing to cancel.